Euro Pratik launched CASSA – an exclusively high- end product virtually in association with The PlyReporter as media and broadcast partner on 27 September 2020. The program was attended by Euro Pratik dealers, distributors and retailers in large number, who graced the occasion, which was viewed by over 20,000 people on social media like Ply Peporter’s Facebook page. Mr Pratik Singhavi, Director, Euro Pratik with other directors Mr Kulmeet Saggu and Mr Manoj Gala along with Mr Rajiv Parashar, Editor, Ply Reporter with the Guest of Honors like Mr Sangcheol Noh, CEO, MIGA and Ms Hee Sun Noh, International Sales Manager, MIGA from South Korea were also present.
The leading distributors of Euro Pratik from across the country including Mr Sushil Agarwal, Subhnen Panel, Delhi; Mr Manish Gala, Euro Veneer World, Bangalore; Mr Birjot Singh, Chawla Brothers, Jalandhar; Mr Chetan Patel, Patel Ent, Bhopal; Mr Piyush Thambi, Neha Ply, Ahmedabad, Mr Ramesh Patel, MSC, Raipur, Vinay Sethia, Ratan Décor, Chennai, Prashant Garg & Nitin Garg, Devanshi Laminates, Vashi, Mr Pratik Jain, Shivlam, Mumbai and Mr Anhad Singh, GA Timber, Kanpur were present online on-screen during the launch event.
Euro Pratik is a very innovative designers/importerof decorative products with over 20 years of market presence and ruling as one of the luxurious national product leaders. Euro Pratik imports from over 15 countries and leads in over 150 cities with a vast network of over 150 leading distributors across the country. Over 32 products and more than 80 sales team with 25 showrooms in the country, Euro Pratik’s brand ambassador is the mega superstar of Bollywood Mr Hrithik Roshan. During the launch event he also given a message to the dealers, distributors and end users stating that the ultra-exclusive limited handpicked collection of wall panel in leather, stone, marble and wood finish of CASSA makes your house a dream home and a beautiful place to live in.
Mr Pratik Singhavi, Director, Euro Pratik thanked all dignitaries for being present virtually and also appreciated the Ply Reporter for providing a new online platform for launching this new range of CASSA by Euro Pratik. He gave special thanks to the Guest of Honors Mr Sangcheol Noh, CEO, ShinilGrame Co Ltd (MIGA) and Ms Hee Sun Noh, International Sales Manager, ShinilGrame Co Ltd (MIGA) from South Korea - the supply partner from Miga. Mr Pratik Singhavi said, “Miga and Euro
Pratik both have the same dedication and passion to grow to innovate and bring some exciting new products all the time. We have come a long way, MIGA range was started seven years ago with 25 designs and now has 250 designs in mouldings, 350 designs in panels in size of 8x2, as well as 8x4 and recently, added new 180 designs in Louvers. This is one of the biggest ranges with more than 800 designs in decorative panels. We are the single suppliers in Korea and single importer in India. He also thanked the channel partners who supported the brand to grow.” In the last of this speech, he said ‘CASSA HAI TO SAHI HAI.’
Mr Kulmeet Saggu and Mr Manoj Gala said, “Today, in COVID times, everybody is affected financially and emotionally. But, the positive thing is that the rate of recovery is more than the world status, and that makes us strong. It will definitely support the market recovery also, and we will be the fastest recovered country in the world. Mr Manoj Gala “When we talk about the CASSA range we would like to say that we have gone through a detailed research and have take view of architects and interior designers. Before launching this product, we have taken special care for the interest of end-users.”
Stating about the association with Euro Pratik Ms Hee Sun Noh, International Sales Manager, ShinilGrame Co Ltd (MIGA) from South Korea said, “We both believe we have been making great synergy together. The work style of Miga and Euro Pratik is very similar. We share the same marketing and sales strategy. So we understand each other very well. That is why we have been working very well together for a long time. The Cassa range has very unique products. This is the combination of Miga and Euro Pratik’s technology. Cheap products are flooding in the market. We need something that cannot be copied easily. Also, the design meets the latest trend in the current interior market. Retro is a hot trend these days— the classic styles coming back to rise again. The classic never dies. The Stone, marble and Leather all come under nature. It can go well with any other materials.”
Talking about the competition in charcoal with other brands, she said, “We have been in a very tight competition for more than 30 years. The history of PS industry is quite long. During this long period, we never compromised on our quality with cheaper products. This is the reason why we are regarded #1 and the leader in the world’s market. If you choose some products for its cheaper price, you will find another new cheaper product tomorrow. This will be the never-ending game. But if you choose MIGA, you are guaranteed the best quality and design products in the world.”
She adds, “The competition has always been tough. But this year has been the toughest for all of us due to the pandemic situation. Luckily, we have been overcoming slowly, and well, we just need to endure there a bit more. After this though time, we are sure we will get the fruitful result when this pandemic situation gets over.”
There was a SUPPER RAPID FIRE GAME during the launching program in which the dignitaries gave a unique quote for the range of CASSA in different languages of the country. They also shared what new they learnt during the pandemic. Mr Pratik Singhvi said, “In last five years Euro Pratik has come up in a very big way, and we would like to give its credit to dealers, distributors, architects, designers and esteemed suppliers and last but not the least the customers who believed in the brand.
MIGA is our biggest suppliers, and we are very thankful to them. They are the real winners, today what is the company’s achievement and position just because of all of them. We started this journey with one product CANFOR. Many people in this panel must have sold this in the late 90s and early 2000. We have come up a very long way, and today we have 35 products divided into three brands. We all are part of a family.
Answering to a question ‘What is the role of decorative range in the growth of the wood panel industry? Mr Singhvi said, “Decorative industry is new, and in the last 10-15 years it flourished with general people acceptance. Earlier it was considered luxury products, but now it has become an essential for every showroom in India.
Today any showroom cannot be adequately functional with just plywood, laminate and veneer. They definitely need decorative products to distinguish from others. Even in smaller sites and most significant projects, the decorative products have created its own space impressively increasing the segment just like plywood and laminate. So, decorative is innovation, and I believe no site is complete with innovation. So, innovation will continue and as a brand Euro Pratik brings 7 to 8 new products every year.
Addressing the audience he said, “Euro Pratik is hundred per cent back on track. With pride and happiness, we would like to say that in September we have surpassed the sales of a pre-covid level. It is far better and beyond our expectations. “I would like to say that a pre-finished product gives faster execution of work. Euro Pratik range is 100% pre-finished and pre-polished, so use it to cope up with labour shortage and quicker execution of work. This is the reason Euro Pratik’s demand has got back on the track very quickly. I think in the future also, the pre-finished product demand will increase faster as everyone has time constraint and labour issue and this product fill the gap.
LATER IN THE PROGRAM, THERE WAS A Q&A SESSION WITH PLY REPORTER TO THE DIGNITARY DISTRIBUTORS IN THE LIVE SESSION CALLED “MEETING WITH GIANTS.”
Mr Sushil Agarwal, Subhnen Panel, Delhi: I liked the range very much. It’s terrific and stupendous. CASSA range has a very unique and rare collection. With its every product a very rich and elegant aura is connected. It’s beautiful. In my opinion, a very good response should come, as the dealers in the northern region like a quality product at reasonable rates, the collection of CASSA fulfils their needs.
Mr Manish Gala, Euro Veneer World, Bangalore: Euro Pratik product offerings are really very beautiful like Charcoal, Lowers, PVC laminate, Acrylic base laminate, all have something special, unique and quite attractive finish to interiors as well as commercial spaces. A residence interior or retail showroom without Euro Pratik product looks incomplete, is what I believe. Every Architects and Interior designer that use Euro Pratik products also feel proud. Euro Pratik also offers something new to the market, what I have experienced in the last 20 years.
They are market leaders and did not see any product has been copied from the market, but people follow them, and this makes us feel proud that we are ahead of all. The speciality of CASSA is its finishes like marble, stone, leather and wood, which was very much required as it was not available in the market. These finishes and colours will add value to the interior to its max. I think it has been launched at the correct time.
Mr. Birjot Singh, Chawala Brothers, Jalandhar: We are famous in the region with the name of Euro Pratik and feel happy with them catering to leading retail counters in entire Punjab and some enquiries from Jhunjhnu, Himachal also. It gives me a proud feeling to cater to the decorative needs in the region. Euro Pratik supplies very quickly. The newly launched product CASSA will flourish in the market in this region as it has rich collection matching to the needs. Punjab is passionate about the new products and always tries something royal worldwide. With the awareness being created about CASSA through Ply Reporter’s Facebook Page, the channel partners are calling for it daily. They have so much trust on Euro Pratik and are having to pre-book for Euro Pratik.
Mr Chetan Patel, Patel Ent, Bhopal: We are associated with Euro Pratik Since last 15 years and have received a lot of support from them having new products from time to time. CASSA is a fantastic range launched by Euro Pratik.
Mr Ramesh Patel, Maruti Sales Corporation, Raipur: We are associated with them from day one when Euro Pratik was known as Pratik Sales Corporation. We have grown together tremendously with Euro Pratik working tirelessly with us. The speciality of the brand is that whatever they bring to the market is excellent and gets the response in the same manner.
CASSA is an excellent product range and fulfils the needs of all types of customers. It is a world-class and Eco-friendly quality product, and most of all it is being offered by a trusted company which is offering a very competitive price to their products. Its designs are very innovative and much suitable and unique.
Mr Piyush Thambi, Neha Ply, Ahmedabad: Since the last 15 years we are associated with them, and we remain fascinated with their every new product from time to time. We started with only three products, and now there are over 40 in our basket. It has been a very nice journey with them. I will say Euro Pratik is definitely a leader in the industry. The famous dialogue of Mr Amitabh Bachchan in the film Deevar “HAM JAHAN KHADE HOTE HAIN, LINE WOHI SE SHURU HOTI HAI” perfectly suits to Euro Pratik in decorative panel products.
Mr Vinay Sethia, Ratan Décor, Chennai: When Miga was first launched in Mumbai, I felt the quality was very good. So, they are mastering in quality without any compromise. Also, they always bring new products to the market. They are leading the market for the last ten years, and others are copying. It’s effortless to install, and one can finish the work very quickly with it. I don’t think that we have a competitor, and today people are ready to pay for quality in the market. Again with a massive network of distributors, the customers get the newest material very easily and quickly, that’s amazing. CASSA is adding more feathers in the cap of Euro Pratik product offering. We made it living by launching it. People are eagerly waiting for it.
Mr Prashant Garg & Nitin Garg, Devanshi Laminates, Vashi: CASSA range is fulfilling the present needs of the market. A middle range in 7 inches launched this time is a perfectly good size. The new quality product launched in the period of Covid pandemic will give a boost to the market.
Mr Anhad Singh, GA Timber, Kanpur: We have been very long associated with Euro Pratik. It has become a brand not only in Kanpur but in the entire UP as well. Whenever we visit Architects with Euro Pratik range of products and present to them, they automatically accept it because of its quality. Since a long time, it has the practice to bring a new range in every 2-4 months. So, everyone remains in excitement; that’s why we get a very good response. We expect the new CASSA range, will get the same reaction as we have got with LOUVERS.
Mr Pratik Jain, Shivlam, Mumbai: In covid period people are hesitant to bring something new and they are coming up with second new product by launching CASSA range. In terms of quality and innovation, Euro Pratik is always and in future as well will remain number one. With excellent service, innovative product and folder, we always lead in sales by convincing them.