The Smart Choice for a Healthy Furniture & Lifestyle Has Arrived! - Mr. Avtar Singh Bhullar, Century Plyboards (I) Ltd

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Century Prowud is a product manufactured at the most advanced plant in the country and is known for one of the best MDF in India, with superior density. Now they have launched Low Emission Premium Plus which is the much upgraded product from their Premium Plus offerings. The new offering is better, health friendly and safer for interior purpose. Mr. Avtar Singh Bhullar, Senior Vice President, MDF & Particle Board Division, Century Plyboards (I) Ltd talks about the new offerings. Here is brief on the discussion.

Century Prowud has been manufacturing quality products complying with the industry standards, and now it's launching its latest Low Emission Premium Plus. Could you tell us about the launch?

The 21st century is all about upgrading. It's about finding the next better alternative. Low Emission Premium Plus is a much-needed upgrade on the Premium Plus. The pandemic has put health at the forefront and while we try to avoid the virus outside, the health hazard by our furniture and interior is often being neglected. Furniture releases poisonous fumes and other emission substances due to body heat but, with Low Emission Premium Plus Grade there’s no such issue. It is safer and healthier for you and your loved ones. And just like any other offering, it is standing true to our brand ethos and value of being safe for nature too!

Is Low Emission Grade a new product category, or is it an upgrade on the pre-existing Premium Plus range of Century Prowud MDF?

The Low Emission Premium Plus conforming E1 Grade is an upgrade to the already existing Premium Plus. It is an upgrade that the 21st century needs. With the growing concerns around pollution and the demand for healthier alternatives, Low Emission Premium Plus is the need of the hour for both the consumers and the environment.

Will this newly added feature lead to a hike in the current Premium Plus price? If yes, what is the extra cost the consumer will have to pay for the upgrade?

Low Emission Premium Plus has been priced at the same level as Premium Plus because we believe one can’t put a price on good health, so our customers don’t have to pay anything extra.. Low Emission Premium Plus has all the good qualities & advantages of Premium Plus like High Density, High Moisture Resistant, Termite & Borer Resistant at the same cost, beating the latter in the most important aspect i.e. health. Low Emission Premium Plus is definitely a smart and safe choice for consumers & their families.

How is it going to benefit the customers in the long run?

The real winners are the consumers when it comes to Low Emission Premium Plus. The regular furniture present in our homes releases toxic compounds into the air. With furniture made of Low Emission Premium Plus won't lead to any hazardous health implications, increasing one's life's longevity.

How is it going to benefit the OEMs, Designers and Architects?

OEMs, designers & architects will see unprecedented growth in sales with Low Emission Premium Plus as consumers today are more aware of the environmental impact and the new Premium Plus is a smart and conscious furnishing choice. With all the features of Premium Plus and the added advantage of being healthy and safe - consumers are going to prefer Low Emission Premium Plus over any other brand of boards, leading to high demand and higher benefits for the OEMs, Designers & Architects.

What's your view of the current and future demand for low emission products?

I believe that low emission is the way forward in this day and age. In a post-pandemic world where we’re all staying at home to defeat the virus outside, it’s concerning to know that there’s a killer in our homes too and with Low Emission Premium Plus, all the worries regarding indoor pollution can be put to rest. It’s safer than any other alternatives out there and is the only way forward when it comes to keeping the inside of house free from poisonous fumes.

The real winners are the consumers when it comes to Low Emission Premium Plus. The regular furniture present in our homes releases toxic compounds into the air. With furniture made of Low Emission Premium Plus won't lead to any hazardous health implications, increasing one's life's longevity.

How can a user check the product's authenticity since the market is flooded with counterfeit products that claim to have the same features as Premium Plus?

The biggest authenticity to check of Low Emission Premium Plus is its quality and the assurance that it is coming from the house of Century. The latest product conforms to E1 grade standards. Brand Century has always had the confidence of its consumers because of the unmatched quality and standards of products we’ve been delivering to our consumers.

How much growth do you expect in terms of sales of Premium Plus after rolling out this new feature?

We believe with the growing awareness about human health and well-being, people are growing more and more concerned about their and their family’s health. They’re taking every possible step to ensure that their loved ones remain safe.

Low Emission Premium Plus is a step in the right direction and we expect people to switch to a safer & healthier lifestyle. With all the advantages of the existing Premium Plus and the added advantage of being safe, there is no doubt our newest launch, Low Emission Premium Plus will see exponential growth and would be the trendsetter.

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